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Conversation Piece 2020 | Publication Design
Recruitment + Development Tool
Conversation Piece—a 16-page, full-color magazine—is Josephinum Academy of the Sacred Heart’s signature publication and acts as a key recruitment and development tool.
COVID-19 Disrupts the 2019-2020 School Year
Lockdowns and social distancing due to the coronavirus meant some departures from the usual content including:
- Showcasing the artwork of several artists. With a wealth of portraits to work with, we used a grid reminiscent of the new normal. The past two issues have featured a single artist’s work.
- Linking to additional content throughout the publication to increase engagement and highlight the Jo’s new website.
- Featuring the history of digital learning at the Jo, and how it enabled an easy pivot to at-home learning in the spring.
- Placing a special focus on the class of 2020 whose accomplishments were no less special without in-person celebrations.
About the Jo
The nonprofit, all-girls school located in the heart of Chicago offers an affordable world-class approach to academic excellence combined with a holistic, moral, and spiritual development in a college-preparatory environment.
CLIENT
Josephinum Academy of the Sacred Heart
PROJECT
Conversation Piece 2020
Date
September 15, 2020
